Jubilee Health Insurance CEO Njeri Jomo during the launch of "Always With You" program. [Wilberforce Okwiri, Standard]

When was the last time you felt unwell but chose to self-medicate instead of seeing a doctor? Did you finish the prescribed dose the last time you took antibiotics? If you’re like most people, the answer is probably no.

Across the country, many individuals resort to self-medication, skipping necessary consultations and not completing prescribed treatments. The consequence? The real health issue remains undiagnosed, symptoms resurface, and what started as a mild condition grows into a severe, expensive, and sometimes life-threatening problem. This is the silent health crisis we don’t talk about enough—one driven by financial constraints that prevent people from accessing timely, quality healthcare.

Healthcare is a necessity, yet access to quality medical attention remains a privilege for many. Without structured health financing, people delay seeking care, hoping minor ailments will resolve themselves. The reality, however, is that untreated conditions worsen over time. A simple infection, when ignored, can lead to complications requiring hospitalisation. A skipped consultation due to financial constraints can allow a preventable disease to spiral into an irreversible condition.

The financial impact of this delay is staggering. Many families without health insurance face crippling out-of-pocket expenses when a medical emergency arises. What could have been a small, manageable cost with timely intervention turns into a hefty bill—sometimes wiping out savings or leading to debt.

A study among healthcare workers in Kenya revealed that the prevalence of self-medication increased from 36.2 per cent before the Covid-19 pandemic to 60.4 per cent during the pandemic. This highlights the widespread nature of self-medication, often due to a lack of financial access to proper healthcare services.

Across Africa, the challenge extends beyond self-medication—only 17 per cent of the continent’s population has access to health insurance, with some countries reporting coverage for less than one per cent.

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A good health insurance plan ensures that you don’t have to choose between your health and your wallet.

The difference between an insured and an uninsured individual is stark. With coverage, you can walk into a hospital without hesitation, knowing that your financial burden is already accounted for. Without it, a simple visit to a specialist or a diagnostic test becomes a daunting financial decision, often leading to delays that cost more in the future—both in terms of health and money.

Through innovations such as installment-based payments and online purchasing options, insurance firms are bridging the financial gap for many individuals and families. Beyond covering medical costs, these initiatives also promote preventive healthcare—encouraging routine check-ups, wellness programmes, and timely interventions that reduce the need for critical care.

The reality is that health crises are inevitable. Accidents happen. Chronic illnesses develop. Pandemics strike. The question is, will you be prepared when the unexpected occurs?

Don’t wait until it’s too late. Waiting until illness strikes to think about health financing is a dangerous gamble. The time to get covered is when you’re healthy when you have the power to make a proactive choice. The cost of inaction is far greater than the cost of a health insurance premium.

Njeri Jomo is the Chief Executive and Principal Officer, Jubilee Health Insurance.