New global plan backs small travel firms with tools, funding and training
Business
By
David Njaaga
| Apr 29, 2025
Global initiative empowers small travel businesses with funding, training, and market access. [Courtesy]
A new global initiative aims to help small and medium-sized travel enterprises access funding, digital tools and training to scale their businesses and compete globally.
The Together in Travel programme will provide SMEs with direct access to global markets, investment networks, sustainable business frameworks and upskilling platforms, recognising their central role in driving innovation, jobs and inclusive growth across the travel and tourism sector.
Launched by the World Travel & Tourism Council (WTTC) with VFS Global as a Founding Partner, the initiative brings together leaders from across the hospitality, technology and destination development industries, including Hilton, Microsoft, MSC Cruises, Virtuoso and Accor.
“Together in Travel is a powerful opportunity to empower SMEs to thrive in an ever-evolving industry,” said Andrea Grisdale, newly appointed Vice Chair of the initiative and CEO of luxury travel company IC Bellagio.
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“By fostering inclusivity, resilience and sustainability, we’re shaping a more dynamic future for global travel,” he added.
SMEs make up roughly 80 per cent of the travel and tourism sector, yet many struggle with limited access to digital infrastructure, capital and international markets.
The initiative is designed to help bridge those gaps, offering resources such as specialised training and tools for digital transformation.
VFS Global, which operates in over 150 countries, says it will focus on helping SMEs scale up operations and grow their socio-economic impact—especially those led by women or rooted in indigenous communities.
“This partnership reaffirms our commitment to inclusive growth,” said Zubin Karkaria, VFS Global CEO, adding, “By leveraging our global network, we’ll help SMEs thrive and expand their reach.”
WTTC President & CEO Julia Simpson said the partnership will make the travel ecosystem more resilient:
“We’re ensuring that businesses of all sizes, not just the giants, can flourish in the global marketplace.”