Naivas flags off 'homecoming' caravan to Nakuru
Business
By
Esther Dianah
| Oct 14, 2025
Retailer Naivas Supermarkets has flagged off a symbolic heritage caravan retracing the company’s roots back to Nakuru, the birthplace of the renowned brand.
The retailer said the caravan represents "a moment of reflection and appreciation" honouring the humble beginnings, enduring partnerships, and loyal communities that have shaped Naivas’ 35-year journey.
The convoy was flagged off from the retailer's head office in Nairobi by the company’s new CEO Andreas von Paleske, and will travel from Nairobi to Nakuru, making stops at key points along the way.
“For Naivas, Nakuru is more than a location. It is our birthplace, the cradle of our story,” said von Paleske.
“This homecoming allows us to stand side-by-side with our most valued partners and connect directly with the communities that have been the foundation of our success.”
READ MORE
KEBS ramps up partnerships to boost quality and safety
Nairobi hosts AfriLabs 10th annual gathering focused on Africa's innovative future
Fuel prices unchanged for next 30 days
KTDA refutes claims of mismanagement of Sh1.3 billion contributed by farmers
Universal Traders Sacco cuts external debt, unveils Sh 50 million women's fund
Kenya's electric mobility grows amid financing barriers
Treasury's Sh100b gamble in Kenya Pipeline sale
Is Ruto's Nyota fund another experiment on hustlers?
Inside government's Sh4 trillion infrastructure overhaul plan
Taxpayers to cough Sh243m legal fee after Adani-JKIA deal flopped
The roadshow features branded rigs and trucks from Naivas, accompanied by key partners such as LG Electronics, Tropical Heat, Pepsi, and Standard Group.
Along the route, communities will enjoy entertainment, giveaways, and product activations.