Jumia to close food delivery business

Business
By Standard Reporter | Dec 14, 2023
Jumia set to close its food delivery business. [File, Standard]

Jumia technologies is set to close its food delivery business in a bid to cut costs.

According to Reuters, Jumia will focus on growing its online retail business.

"It's a segment that's very difficult across the world, with very challenging economics and big losses. It's also a segment that is extremely competitive across the world and Africa," Chief Executive Officer Francis Dufay told Reuters.

"The economics are tough in this market because the costs are very high and there is plenty of competition so there is downward pressure on the commissions that we make and upward pressure on marketing costs because everyone is fighting for customers."

Some of the countries that Jumia operates in are; Kenya, Algeria, Egypt, Ghana and Senegal.

Share this story
Inside Israeli's bid to make Kenya a startup nation
Israeli envoy Gideon Behar is pitching Israel’s innovation-driven success as a model for transforming Kenya into a thriving startup nation.
Naivas receives Sh134 million insurance payout for protest losses
Naivas Supermarket has received compensation of Sh134 million from CIC Insurance Group for its properties damaged during the Gen Z protests on June 25, 2025.
Having capital is no longer advantageous but its velocity is
Organisations and leaders that thrive now are not those with the most resources. They are the ones where resources flow toward value instead of gathering in approval queues.
The silent exit: A signal digital businesses should never ignore
In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.
CMA lines up more reforms as State targets retail traders
With market capitalisation tripling since 2022, the administration is seeking to shift companies to equity financing.
.
RECOMMENDED NEWS