Global tech firm Oracle and messaging platform ink new pact
Enterprise
By
Nanjinia Wamuswa
| May 21, 2025
Global cloud communications platform Infobip has enhanced its partnership with Oracle to bring conversational experiences to businesses and brands globally.
The new integration enables Infobip and Oracle customers and partners to access Infobip’s omnichannel services through Oracle Integration.
This comes at a time when customers are increasingly expecting to use omnichannel communications, but face hardships in integrating and managing new channels, which can be time-consuming, requiring complex development, deployment, and organisational processes.
="https://www.standardmedia.co.ke/business/enterprise/article/2001519549/oracle-messaging-firm-pact-to-ease-global-conversational-experiences"> Infobip’s new Brewing the truth: Real reason behind Kenya's coffee boom Social media rants won't grow economy, Industry PS fires back Three AI scams Kenyans need to watch out for in 2025 Regional lobbies urge end to NTBs Four University students feted for outstanding performance in biotechnology WIBA insurance : All you need to know about benefits and claims Why 2024 was a good year for dairy and cottonseed farmers Google ramps up search with AI mode EAC cross-border trader associations call for removal of non-tariff barriers The accelerator is a flexible solution that allows consumers to connect with a company’s support team via SMS and WhatsApp, delivering a streamlined two-way communication experience.
="https://www.standardmedia.co.ke/opinion/article/2001494210/deepening-connections-with-customers-through-conversational-messaging">Both the omnichannel< messaging adapter and accelerator offer low or no-code solutions, benefiting Oracle’s customers and partners. Oracle integration provides secure, highly scalable connectivity regardless of the applications an organisation is connecting with or where the applications reside. “Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration,” said Deepak Arora, Vice President, Product Management, Oracle.
="https://www.standardmedia.co.ke/business/amp/business/article/2001493814/brands-prefer-whatsapp-for-customer-help">“This partnership builds< on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere.” “The omnichannel messaging adapter for Oracle integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks,” said Chief Infobip Alliances Officer Veselin Vuković.
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