×
App Icon
The Standard e-Paper
Home To Bold Columnists
★★★★ - on Play Store
Download Now

Tourism agency bets on adventure travel to grow numbers

Vocalize Pre-Player Loader

Audio By Vocalize

KTB Chief Executive June Chepkemei. [File, Standard]

The Kenya Tourism Board (KTB) is banking on public-private partnerships to grow Kenya's adventure tourism opportunities.

KTB Chief Executive June Chepkemei says adventure tourism has demonstrated resilience and potential to attract more visitors to the country due to its adaptability and broad economic benefits that support local communities.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Business
KETRACO unveils Sh65b new PPP proposal for high-voltage power lines
Business
SACCO savings top Sh1 trillion as government pushes reforms
By Brian Ngugi 11 hrs ago
Financial Standard
Ruto clears the way for CBK to buy gold locally, flags surge in demand
Financial Standard
Beyond the bottom line: Why ethics now define financial success