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Tourism agency bets on adventure travel to grow numbers

KTB Chief Executive June Chepkemei. [File, Standard]

The Kenya Tourism Board (KTB) is banking on public-private partnerships to grow Kenya's adventure tourism opportunities.

KTB Chief Executive June Chepkemei says adventure tourism has demonstrated resilience and potential to attract more visitors to the country due to its adaptability and broad economic benefits that support local communities.

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