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TotalEnergies targets low income households with metred gas cylinders

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Eric Fanchini, managing director TotalEnergies Marketing Kenya (left) and M-Gas CEO Martin Kimani during the launch. [File, Standard]

TotalEnergies Kenya is eyeing low-income households to grow its cooking gas market share with a new 'pay-as-you-cook' product. The firm has partnered with M-Gas, which will provide pay-as-you-cook smart metres installed on TotalEnergies' LPG cylinders, while TotalEnergies will provide the cooking gas.

This will enable households that may not afford the upfront cost of refilling a gas cylinder to buy cooking gas in small quantities. Users make manageable payments through mobile money to unlock the amount of gas they would want to use.

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