×
The Standard e-Paper
Informed Minds Prefer The Standard
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
The ongoing Africa Cup of Nations (AFCON) tournament in Cote d'Ivoire is yet another opportunity to consider the economic value of sports events to Kenya and East Africa as they prepare to host AFCON in 2027. The celebration of culture will forever be etched in the minds of those who watch it on television. There lies the power of cultural diplomacy.
Even though attendance is poor, the experience in the beautiful stadiums looks like something to look forward to. There is speculation that the poor attendance may be due to high ticket costs, high cost of air travel and visa restrictions in Africa.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join