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The ongoing Africa Cup of Nations (AFCON) tournament in Cote d'Ivoire is yet another opportunity to consider the economic value of sports events to Kenya and East Africa as they prepare to host AFCON in 2027. The celebration of culture will forever be etched in the minds of those who watch it on television. There lies the power of cultural diplomacy.
Even though attendance is poor, the experience in the beautiful stadiums looks like something to look forward to. There is speculation that the poor attendance may be due to high ticket costs, high cost of air travel and visa restrictions in Africa.
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