×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

Data is king in fast-changing customer experience landscape

Vocalize Pre-Player Loader

Audio By Vocalize

Customer service has come a long way, with data increasingly dictating how organisations relate with their existing and potential customers.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
By AFP 1 hr ago
Football
Ruthless Morocco break Canadian hearts to reach World Cup quarters
Football
Somali referee Omar Artan receives heroic welcome in Nairobi
Football
Peerless Junior Starlets conquer Bantwana to set one foot in the 2026 World Cup
Sports
Why African teams keep struggling at World Cup