×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

Data is king in fast-changing customer experience landscape

Vocalize Pre-Player Loader

Audio By Vocalize

Customer service has come a long way, with data increasingly dictating how organisations relate with their existing and potential customers.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
By Ochieng Oyugi 35 mins ago
Motorsport
WRC 2026 Safari Rally: Speedster Leonardo Varese proves to be fans' favourite in Naivasha
By Ben Ahenda 5 hrs ago
Motorsport
Takamoto describes the Kedong' Two puncture as his worst in WRC Safari Rally
Motorsport
Why rain is a driver's worst nightmare at the WRC 2026 Safari Rally
Football
Leopards aim to close gap on leaders Gor Mahia