Kenya tightens tobacco control with new warning labels

Ministry of Health has introduced mandatory graphic health warnings for novel nicotine and emerging tobacco products, including e-cigarettes and heated tobacco.

Principal Secretary Mary Muriuki in a statement on Tuesday, February 19 said the move aligns with the Tobacco Control Act of 2007 and aims to curb nicotine addiction, particularly among young people.

“We are taking a proactive approach to tobacco control by updating our health warnings to address modern challenges,” said Muriuki.

“These graphic warnings are a vital tool in our efforts to reduce tobacco consumption and protect public health.”

The new warnings will feature striking images depicting the harmful effects of nicotine and tobacco use.

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 The Ministry said the warnings are designed to educate consumers on the risks of addiction and deter use, especially among vulnerable groups.

According to research, novel nicotine products have gained popularity among young people, with many unaware of their potential dangers.

Studies show e-cigarettes and heated tobacco products can lead to long-term nicotine dependence and increase the risk of respiratory and cardiovascular diseases.

Muriuki said all manufacturers and retailers must comply with the new regulations, which require the warnings to be displayed prominently on packaging and advertisements.

Failure to adhere, she noted, will result in penalties.