Nyeri Archbishop Anthony Muheria’s recent admonition of the government, urging it to eschew rhetoric and become pragmatic as well as proactive, raised Kisumu Town MP Peter Kaluma's hackles.

Muheria, while decrying the worsening health crisis in the country over Social Health Authority’s (SHA) failure, urged the government to stop turning into a ‘govertisement’ agency and do what is required of it. Kaluma’s beef is that when the government is quiet, it is accused of doing nothing, yet when it outlines its programmes to the people, it is accused of advertisement. What will President William Ruto ever do that we will find acceptable, he ruminates.

There are three operative words in this context; 'advertise', 'outline'' and 'communicate', with clear distinctions between them. Ideally, everything begins as an idea that gets advertised, outlined, and communicated to gain acceptance. Simply put, advertising is the process of drawing attention to a product, service, or event in a public medium to promote sales, while outlining gives the general description or plan showing the essential features of something, but not the details.