Gambling firms back shared code of conduct

The Association of Gaming Operators – Kenya (AGOK) has welcomed the legislation to regulate gambling.

In a statement, the Association’s board noted that while the gaming industry continues to evolve, it creates opportunities for economic growth, digital innovation, and employment.

“However, with this growth comes a heightened responsibility to safeguard the welfare of the players, mostly the young and vulnerable population,” they stated.

While committing to responsible gaming, the Association said all its members will operate under a shared code of conduct rooted in the principles of fairness and social responsibility.

“We have taken meaningful steps to prevent exploitation and minimise harm, including advanced age verification systems, self-exclusion tools, toll-free helplines, and sponsorship of national campaigns,” they stated.

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They added, “In partnership with government agencies, the regulator, and civil society, AGOK is spearheading a set of proactive initiatives designed to shape the future of the gaming industry.”

These include player protection features, building trust through dialogue, regulatory collaboration, and support for legislative reform.

Recently, the Betting Control and Licensing Board dismissed claims that Kenyans spent Sh766 billion on gambling in 2024.

Chairperson Jane Mwikali Makau said the number likely includes transactions from offshore and unlicensed sites, which distort the actual scope of the licensed sector.