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Role of creatives in uplifting Gen Z movement's key political message

Kenyan music artist Eric wainaina sings during the Tis' The Season at Junction by music artists Atemi Oyungu, Eric Wainaina and Sheba Hirst at Junction mall rooftop on 25th January 2022 [David Gichuru, Standard]

A year ago, Kenya witnessed an unforgettable cultural revolution, with the creative world uniting in nationwide protests and using songs and art to amplify their message.

The Gen Z movement, a decentralised, tribeless uprising, erupted against Finance Bill 2024, a policy that threatened to increase economic burdens through new taxes. What emerged was not just political resistance. There was also artistic renaissance that transformed dissent into a cultural force, reshaping Kenya’s political landscape.

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