Narok's Maa Festival targets 100,000 visitors
Arts & Culture
By
Collins Oduor
| Oct 20, 2026
Organisers of the Maa Cultural and Tourism Festival are seeking an additional Sh100 million to finance this year’s event, with more than 100,000 people expected to attend the five-day gathering at the Maasai Mara in Narok County.
The festival, scheduled for November 10 to 14, is expected to cost Sh317 million, with the national government and the county governments of Narok, Kajiado and Samburu committing Sh217 million.
Narok Governor Patrick Ole Ntutu said the national government had contributed Sh100 million, while Narok County had committed Sh40 million.
Kajiado and Samburu counties had each pledged Sh30 million. The organising committee is seeking the remaining Sh100 million from partners and other stakeholders as preparations gather pace.
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Transport and accommodation are among the major expenses, with Sh16 million budgeted to transport an estimated 2,000 participants from various sub-counties across the three counties.
Accommodation is expected to cost another Sh40 million.
Speaking during a stakeholders’ engagement forum, Governor Ntutu said the festival was established to preserve Maa traditions and pass them on to future generations.
He, however, warned politicians against using the event to advance their political interests, insisting it should remain focused on culture.
“The festival is not political, and we don’t want any politics in the festival,” he said.
President William Ruto is expected to attend the closing ceremony on November 14.
Businesses eye tourism gains
The organisers are banking on the expected turnout to generate business for hotels, transport operators, traders and other enterprises serving the Maasai Mara tourism circuit.
MAAEB Chief Executive Officer Jackson Ole Mpario said visitors would require accommodation, food, transport and other services, creating opportunities for businesses in the area.
However, the extent of the economic benefits will depend on visitor turnout and how much spending reaches local enterprises.
Narok County Secretary Mayiani Ole Tuya, who chairs the festival’s organising committee, said the stakeholders’ forum was convened to explore ways of maximising the event’s economic and tourism benefits.
The festival was first held in Narok in 2023 before moving to Samburu in 2024 and Kajiado in 2025. This year’s edition returns to Narok.
Mario said organisers hoped to make the festival an annual event held around the first Wednesday of November, allowing tourism operators and investors to plan their activities.
Weather Concerns
Organisers are also preparing for possible heavy rains during the event, with plans to use weather-resistant tents and improve access roads.
These measures will help ensure participants can access the venue and that activities proceed despite potentially difficult weather conditions.
Meanwhile, Narok and Kajiado counties are planning to connect their wildlife reserves, a move expected to strengthen tourism links between the two counties.
The proposed initiative would complement the festival’s focus on cultural heritage and tourism by linking wildlife attractions with Maa traditions.