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Opinion

Drowning in marketing noise? Here's how to break through

The future of marketing is about building genuine connections, providing real value, and standing for something meaningful.
By Lilian Onyach 4 days ago
Drowning in marketing noise? Here's how to break through
Trump's 'tariffs diplomacy' calls for more SMEs networking
By Erastus Muthura 4 days ago
What Kenya's National AI strategy means for the tech and mobile industry
What Kenya's National AI strategy means for the tech and mobile industry
By Samsung 5 days ago
Africa's answer to tariff wars is strengthening intra-regional trade
Africa's answer to tariff wars is strengthening intra-regional trade
By Jane Nyawira 5 days ago
Combating financial crimes in digital fast payment systems
Financial crimes exert enormous direct costs on society by supporting a wide range of criminal predicate offences, including fraud, trafficking, illegal trade in arms and terrorism.
By Aaron Thegeya 12 days ago
Combating financial crimes in digital fast payment systems
Kenya's strategic bet to flirt with both the Eagle and the Dragon
Many interpreted President Ruto’s US visit as a coup, getting Kenya into US orbit after dalliance with China.
By XN Iraki 12 days ago
Kenya's strategic bet to flirt with both the Eagle and the Dragon
Balancing economic growth and tax revenue mobilisation
The financial services sector has seen various tax regimes aimed at balancing revenue generation with economic growth.
By Michael Wachinga and Doreen Max 12 days ago
Balancing economic growth and tax revenue mobilisation
Budget 2025: Kenya targets growth, reality suggests economic headwinds
While Treasury’s new “openness” is commendable, there is a worrying level of confusion when the CS Treasury publicly promises a 2025 Finance Bill filled with new taxes
By Dennis Kabaara 14 days ago
Budget 2025: Kenya targets growth, reality suggests economic headwinds
US China trade war to drag global economy into recession
Chinese suppliers this week have been exposing the actual wholesale prices for world-renowned brands, appealing for US consumers to order their products directly from them online
By Patrick Muinde 16 days ago
US China trade war to drag global economy into recession
Overcoming the pitfalls of information asymmetry in customer experience
Information asymmetry, whereby one party in a transaction or relationship has more or better information than the other.
By Grace Ngugi 18 days ago
Overcoming the pitfalls of information asymmetry in customer experience
Why organisations must apply modern systems to enhance transport safety
The annual World Day for Safety and Health at Work will be marked on April 28 this year. It promotes the prevention of occupational accidents.
By Kabeca Gichuru 18 days ago
Why organisations must apply modern systems to enhance transport safety
What it will take to produce 'clean milk'
I’m a dairy farmer from Bomet County. I would wish you to enlighten us on what it takes to produce clean milk.
By Dr Othieno Joseph 22 days ago
What it will take to produce 'clean milk'
Why construction all risks insurance is key for projects
Construction projects are inherently risky, involving complex tasks, heavy machinery, and numerous workers.
By Loise Ngethe 24 days ago
Why construction all risks insurance is key for projects
How global recognition is driving Kenya's business tourism growth
Kenya’s tourism sector is on a trajectory of significant growth, with projections indicating that earnings will reach Sh650 billion in 2025, up from Sh452.2 billion in 2024.
By Fiona Opati 25 days ago
How global recognition is driving Kenya's business tourism growth
Solar-powered water a boost to small-scale irrigation in rural areas
The latest projections indicate that 2.8 million Kenyans will face acute food insecurity in the coming months is worrying.
By Edward Davis 25 days ago
Solar-powered water a boost to small-scale irrigation in rural areas
Address Kenyan rice farmers' challenges to boost food security
Despite its vast potential, the sector’s growth has been severely hampered by the combined effects of climate change and shortcomings in policy formulation and implementation.
By Rajan Shah 27 days ago
Address Kenyan rice farmers' challenges to boost food security
Bancassurance key in raising insurance penetration
The emergence of bancassurance has proven to be a critical factor in increasing insurance penetration in Kenya, a sector that has traditionally struggled to reach a broad audience
By Julia Shisia 28 days ago
Bancassurance key in raising insurance penetration
NSE: Is it becoming a formal 'casino' with the speculative trading?
The ‘small companies’ in the NSE are outperforming blue chip companies that has resulted in some of the share prices going up by even more than 105 . This is gambling!
By Mohamed Mohamed 1 month ago
NSE: Is it becoming a formal 'casino' with the speculative trading?
Keeping E coli disease at by in laying flocks
Escherichia coli (E coli) peritonitis in chicken layer flocks is one of the primary bacterial diseases for table egg farmers and remains a major issue in intensively raised commercial layers.
By Dr Watson Messo 1 month ago
Keeping E coli disease at by in laying flocks
Sudan tea export ban threatens nascent value addition hub in Mombasa
The sub-sector employees more than 1,000 people daily mostly involved in sorting and packing.
By Basil Angaga 1 month ago
Sudan tea export ban threatens nascent value addition hub in Mombasa
Practitioners bear burden of restoring trust in property sector
Kenya’s real estate sector has been plagued by dishonesty, fraud, and a lack of integrity for far too long. As practitioners in the sector, we must face the harsh truth—we have failed our clients.
By Mwenda Thuranira 1 month ago
Practitioners bear burden of restoring trust in property sector
How connected technology, AI can help cut healthcare costs
Kenya’s health insurance industry is growing fast though many people are still left out. Only 3 in every 100 Kenyans have a private health insurance cover, less than half the global average.
By Irene Nafula 1 month ago
How connected technology, AI can help cut healthcare costs
Smelling opportunities beyond political and economic noise
Kenya’s economic landscape is often overshadowed by political instability and financial uncertainty. With an unemployment rate of 12.7% and youth unemployment soaring to 67%
By Eunice Maina 1 month ago
Smelling opportunities beyond political and economic noise
Sustainability core to future of Africa insurance industry
For Africa’s insurance sector, traditionally seen as conservative, embracing sustainability is not optional, it’s critical for survival and relevance.
By Philip Lopokoiyit 1 month ago
Sustainability core to future of Africa insurance industry
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