DCI vows crackdown on betting advertisements, influencers
National
By
Mate Tongola
| Apr 29, 2025
The Directorate of Criminal Investigations (DCI) has pledged to fully enforce the government's suspension of gambling advertisements, citing growing concerns over the harmful impact of betting on vulnerable populations, particularly the youth.
In a press statement on Tuesday, the DCI condemned the surge in betting-related advertising across various media platforms, warning that such campaigns are luring financially vulnerable individuals into a cycle of reckless gambling and false hope.
"Mobile money services and online lending platforms have only made it easier for individuals to access betting services, deepening the crisis," the statement read.
The DCI has also reaffirmed its support for the Betting Control and Licensing Board, promising increased collaboration to tighten regulatory oversight and crack down on illegal gambling syndicates and unlicensed operators-both online and offline.
"Many are enticed to 'invest' what little they have, while others waste valuable time and resources chasing unrealistic returns, to the detriment of their futures," the statement added.
READ MORE
KEBS pushes new Standards Bill to crack down on unsafe goods
Kenya moves to cut building sector emissions as urbanisation surges
Nairobi's new sewer plan ends 'flying toilets' in Mukuru slums
How KPA is racing to expand Mombasa Port ahead of peak season
Why Kenya's property sector is cooling after years of growth
KPA awarded for its greening ocean project
Kenyans in diaspora to get health cover
Boeing reports $5.4-bn loss on large hit from 777X aircraft delays
New State-backed sewer to era of 'flying toilets' in Nairobi's informal settlements
Parliament watchdog pokes holes into Ruto's unrealistic budget math
At the same time, the DCI called on social media influencers and bloggers to refrain from promoting betting platforms through paid partnerships, describing such endorsements as unethical and harmful to the public good.
Gaming companies have also been urged to adopt responsible marketing practices and invest in public awareness campaigns highlighting the dangers of gambling.
"We must protect our youth from being exploited in the pursuit of quick but fleeting gains," DCI stated.
The Association of Gaming Operators Kenya (AGOK) was singled out as a key player in championing consumer protection through education and advocacy.