Why interior design now sells homes faster in Kenya

Until recently, home décor in Kenya was a quiet afterthought. Most houses served their purpose—a roof over one's head—without much attention paid to aesthetic appeal.

But walk into a Nairobi apartment today, or a newly built home in Kiambu or Nyeri, and you’ll encounter carefully curated spaces that mirror design styles from Scandinavia, Japan, Bali, and beyond.

Décor has evolved from necessity to a bold statement of lifestyle, taste, and identity. This transformation is not just happening in luxury penthouses or gated communities. It’s unfolding across all levels of housing—Airbnbs, middle-income apartments, and even rural homes.

Aesthetic choices, once dominated by function and availability, are now shaped by global influences that are streaming into Kenya through Pinterest boards, TikTok reels, Instagram posts, and design YouTube channels.

The home has become a canvas for self-expression, and Kenyans are proving to be very inspired artists.

According to Caroline Mumbi Maina, Lead Interior Designer at Studio 62, what’s currently most popular among developers and buyers is warm minimalism and industrial textures softened with natural elements.

“You’ll find developers using exposed concrete walls in lofts, then layering with sisal rugs and bamboo light fixtures. It’s global design reinterpreted for Kenya’s market,” she said.

For developers, this has meant investing in interior stylists during the finishing stage.

“They’ve realised that granite countertops and wardrobes are no longer enough. Buyers want to see how the space functions. When you walk into a staged home with beautiful lighting, calming palettes, and cultural hints like African art or Lamu-style doors, it evokes emotion. People don’t just see the space—they imagine themselves living there,” she said.

And the global-to-local fusion is unmistakable. Caroline notes that many clients now want a nod to their heritage. “We incorporate locally made décor—be it woven baskets, carved mirror frames, or Kikoy fabric throws. The idea is to blend the world with home," she said.

Mumbi added that décor has become an identity statement. Most clients now come with mood boards inspired by social media.

"The change has been driven by multiple forces—rising incomes, a growing design-aware middle class, a booming real estate sector, and near-universal access to global content online," she said.

According to Knight Frank Kenya’s 2024 report on urban lifestyle shifts, over 40 per cent of millennial and Gen Z homebuyers cited "interior appeal" as a top consideration when choosing a property, compared to just 17 per cent a decade ago.

This appetite for well-designed living spaces is also reshaping how developers build and sell homes. Show houses are no longer left bare; they are fully staged with trendy décor and soft lighting to sell not just square footage, but aspiration.

Property marketers say prospective tenants and buyers now want open kitchens, neutral colour schemes, decorative lighting, and premium finishes—even on modest budgets.

According to Studio 62 Interiors' chief executive Rosemorine Kinyua, good design translates into real estate value.

"A house with thoughtful design not only gets higher rental or sale prices, but also moves faster in the market. A well-styled home can close within weeks. Empty or poorly styled houses can stay on listings for months. Buyers today are not just looking for location—they want lifestyle," she said.

In Nairobi and Mombasa, industrial-style interiors with matte black fittings and exposed brick accent walls have become popular in boutique apartments. In Ruiru, Kilimani, and Athi River, Boho-chic and Japandi-themed homes are trending, especially among young professionals and women renting or buying their first homes.

These global styles—minimalist, earthy, and functional—fit perfectly into the Kenyan context, especially in urban heat, where open layouts and light materials are a welcome shift.

“More clients are asking for natural wood finishes, warm neutrals, and less furniture. They want space to breathe," Rosemorine said.

But Kenya is not simply copying Pinterest boards. Designers and homeowners are adapting global styles to suit local culture, climate, and resources.

Afro-Bohemian designs are flourishing—woven baskets, sisal rugs, and handmade macramé paired with kitenge-patterned upholstery or Maasai bead wall art. Murals with African motifs now complement minimalist furniture and open-plan rooms.

“Our most popular items now are modern furniture wrapped in African fabrics. People want their homes to feel global but still rooted in Kenya," she added.

Rosemorine has witnessed this transformation first-hand. With over a decade in the industry, she says the evolution of Kenya’s interior décor scene has been nothing short of dramatic.

“Five years ago, most clients just wanted to repaint their walls or change their curtains, but now, people are asking for thematic concepts, visual balance, mood lighting, and texture layering. Interior design is no longer reserved for high-end homes—middle-income homeowners are leading the demand,” she said.

According to her, renters, too, are increasingly selective.

“Tenants used to accept whatever the landlord offered. Today, they’re choosing homes based on lighting, kitchen finishes, floor patterns, and even the tone of paint used in the bedroom. Décor has become a deal-breaker," she said.

She adds that good interior design directly impacts property value, and many of her clients—especially developers—have learned this the smart way.

“Staging a home with thoughtful design and accessories can change everything. A property that looks lived-in and cozy photographs better, attracts more visits, and closes faster. In fact, one of our studio clients sold out their units within two months after we did the staging. Before that, buyers weren’t engaging because they couldn’t visualize the space," she said.

On current trends among urban homeowners and developers, Rose says Japandi—a fusion of Japanese minimalism and Scandinavian simplicity—is the biggest winner right now.

“we’re also seeing a lot of Afro-modern elements—think sisal lamps, banana fiber wall hangings, and Ankara throw pillows used with neutral-toned furniture. People want calm, beautiful homes that still remind them of their heritage," she said.

Rose believes more developers and clients are beginning to embrace local design elements not just for aesthetics, but for authenticity.

“There’s a sense of pride returning. People now understand that your home doesn’t have to look like a Western apartment in a magazine. You can have clean, modern lines while showcasing Kikuyu carvings, Lamu furniture, or Taita woven baskets. It creates a unique Kenyan fusion that global design doesn’t offer,” she added.

But despite the progress, the profession still faces notable challenges.

“One of the biggest hurdles is client education. Some people assume design is just about picking colours or cushions, but it’s much deeper. Clients want Pinterest results on a shoestring budget, and some still think hiring a designer is an unnecessary luxury,” she explained. She adds that materials and fittings—especially high-quality finishes—are often imported, leading to cost overruns and delays. “You may plan a project in three weeks, but a shipment delay sets you back a month. That affects timelines, client expectations, and budgets.”

Even in rural homes, the influence is evident. New bungalows in Nyeri, Murang’a, and Kitale are adopting gypsum ceilings, neutral-toned paints, tiled floors, and flush lighting—once considered urban or luxurious.

Yet, cultural markers remain—family portraits, religious symbols, and handcrafted furniture are still part of the home. The balance between modern and traditional is being carefully maintained.

Social media has played an outsized role in this transformation. On TikTok and Instagram, local creators are sharing budget-friendly décor hacks, peel-and-stick wallpapers, mirror lighting tricks, and secondhand furniture flips.

Studio 62 also uses TikTok and other media platforms to market themselves. These platforms have sparked a wave of creativity and empowered thousands of ordinary Kenyans to reimagine their homes.

Pinterest’s 2024 insights report showed a 120 percent increase in searches from Kenya for terms like “Japandi living room Africa” and “small modern apartments Kenya,” indicating how deep the influence of global trends has reached.

This demand has caught the attention of e-commerce platforms and local retailers. Online shops have expanded their décor selections to include items inspired by Scandinavian, industrial, and Bohemian designs. Even budget markets like Kamukunji and Gikomba are stocking trendy lighting, faux plants, and minimalist shelves to meet rising demand.

Developers are also changing their marketing approach. At construction expos and open house tours, units are being presented with full interior staging. Sofas are arranged with throw pillows, kitchens are fitted with decorative backlighting, and balconies have faux grass and rattan chairs—all designed to evoke a lifestyle rather than just space.

“Today’s buyer is very visual; they want to see how a space will look when lived in," Rosemorine said.

This shift has elevated the role of interior designers, once a luxury service reserved for the wealthy. Now, design consultants and stylists are being hired by middle-income homeowners, developers, Airbnb hosts, and even landlords looking to attract tenants. Real estate agents are also partnering with staging companies to improve sales turnover.

According to the HassConsult Q2 2024 Real Estate Index, homes that include contemporary interiors and globally-inspired décor sell up to 18 per cent faster than similarly priced properties with older styling. In the rental space, uniquely styled Airbnbs fetch higher nightly rates and longer booking durations.

In coastal areas like Diani and Watamu, developers are embracing Swahili-contemporary styles that combine traditional coral stone textures, large windows, open verandahs, and modern furniture. Designers are merging heritage with modernity to create distinctly Kenyan but globally appealing interiors.

“Design is no longer about looking Western. It’s about merging function, culture, and beauty,” added Caroline the lead designer at Studio 62.

Another trend taking root, though still nascent, is sustainability. Globally, décor is shifting toward eco-friendly materials, low-VOC paints, and ethical sourcing.

“Clients are beginning to ask where materials come from. There’s a real opportunity for Kenyan décor to become not just stylish, but ethical too,” she added.

For the Kenyan diaspora, especially in the US and UK, bringing home global design has also meant incorporating cultural décor into modern homes abroad.

Kitenge curtains, carved Lamu doors, or kikapu basket wall art are becoming centrepieces in overseas living rooms.

Meanwhile, those returning to Kenya for retirement or investment are driving demand for fusion homes that combine global layouts with indigenous materials.

As the country continues to urbanise and more people become homeowners, the demand for stylish, personalised, and globally inspired interiors will only grow.

At the same time, local design voices are asserting themselves, ensuring that even in a globalised world, the Kenyan identity remains visible—woven into cushions, carved into side tables, and painted onto walls.

"What started as imitation has become innovation. From Nairobi to Nyali, Kenyan homes are not just reflecting the world—they’re beginning to define their own place within it," Rosemorine concluded.