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The Standard e-Paper
Informed Minds Prefer The Standard
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Institutions, like people, live and grow through the stories they tell. A good story lifts and motivates, while a broken story diminishes, demoralises, and erodes trust. The way an institution tells its story shapes how society perceives it.
Some organizations in this country have mastered the craft of telling stories that harm their brand. At the heart of this problem that I want to address today is the Teachers Service Commission (TSC). Its story no longer reflects integrity, fairness, or professionalism. Instead, it is tainted by politics, weakened by injustice, and unresponsive to the cries of teachers.
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