The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Young African woman collecting coffee berries from a coffee plant, Ethiopia, Africa. There are several species of Coffea - the coffee plant. The finest quality of Coffea being Arabica, which originated in the highlands of Ethiopia. Arabica represents almost 60% of the world’s coffee production.[FILE]
The aroma of Kenyan coffee is set to take centre stage at the Arabika Coffee Day 2025 to be held in Nairobi this week.
Scheduled for March 14 at the E4Impact Entrepreneurship Centre in Karen, the gathering will bring together farmers, industry experts, policymakers, and investors, all coming together to discuss the future of Kenya ‘s coffee sector.
From tackling climate change and improving cooperative governance to exploring new market opportunities, the event under the theme ‚The Future of Coffee: Sustainability, Quality, and Market Trends‘will delve into key issues towards a stronger, more resilient coffee sector. Kenya has long been known for producing some of the world ‘s finest coffee, but the industry faces significant hurdles. Some of the challenges are fluctuating prices, ageing farmers, and limited access to global markets.
The Arabika Project, a partnership between the governments of Kenya and Italy, and funded by the Italian Agency for Development Cooperation (AICS), aims to cushion and empower the coffee industry since its inception in 2021.
“Over the years, the initiative has worked with smallholder farmers to enhance production, improve branding, and unlock new opportunities for Kenyan coffee,” said AICS representative Giulio Di Pinto in a statement ahead of the event. Some of the noble achievements include modernising coffee tasting labs to ensure quality control and consistency in Kenyan coffee, and farmer training and equipping smallholders and cooperative leaders with best practices to improve productivity and efficiency.
It has also undertaken brand development with seven new Kenyan coffee brands in the process of registration, thus helping to boost recognition on the global stage. “The project has also expanded the market for Kenyan coffee at international events such as the Nairobi International Trade Fair, SIGEP in Rimini, Italy, World of Coffee in Copenhagen, and AFCA in Tanzania thus strengthening connections with buyers worldwide, “said Javan Ngeywo from the Coffee Directorate.
“These achievements are a testament to the resilience and potential of the Kenyan coffee industry.”
ARABIKA Coffee Day 2025 allows industry players to come together, share insights, and explore fresh ideas to shape Kenyan coffee ‘s brighter future.
By attending, you will gain valuable knowledge, connect with industry leaders, and be part of the movement towards a more sustainable and resilient coffee sector.
Experts will share insights on sustainable farming, cooperative management, and branding strategies to help Kenyan coffee thrive in global markets.
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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