The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
SafaricomCEO Peter Ndegwa during Safaricom's financial year investor briefing in Nairobi, on May 9, 2025. [Wilberforce Okwiri, Standard]
About seven months after he took over Safaricom as chief executive, Mr Peter Ndegwa presented a new strategy to the telco’s board. He was proposing to transform the firm through a conversion - from a telecommunications company into a technology company.
While Safaricom had long established itself as the biggest and most profitable company in Kenya and the region, it could do more, he argued.
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