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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenya is set to host some of Africa’s footballing greats this August in the African Nations Championship (Chan) tournament.
This is an opportunity not just to showcase the country on the global stage but to set up its creative industry players to tap into a billion-dollar creative economy. But lack of adequate preparations is threatening to turn this moment into a missed opportunity.
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