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Tourism boost as US families choose Kenya over Caribbean

Capt Jaanus Hannes of the cruise ship HS Diana, which docked at the Shimoni Fish Port in Kwale County, is received by Kwale Governor Fatuma Achani, on October 26, 2025. [Robert Menza, Standard]

American families spend an average of Sh1 million ($8,052) on travel annually, with Kenya outperforming traditional Caribbean favourites such as Jamaica to capture the tourism dollars.

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