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NEWS & CURRENT AFFAIRS

The Nairobian

More Kenyans turn to plastic surgery as demand rises

Health & Science

By David Njaaga | Feb 20, 2025

**Surgeons at AJ Plastic Surgery, led by lead surgeon Dr. Martin Ajujo, perform procedures**.[Cortesy]

Plastic surgery in Kenya is no longer a privilege for the wealthy.

A growing number of people are seeking procedures for medical and cosmetic reasons, driving rapid industry expansion.

Once considered a luxury, plastic surgery is now more accessible, with the sector growing by 22 per cent annually since 2020, according to the International Society of Aesthetic Plastic Surgery.

Rising disposable incomes, medical tourism and shifting societal perceptions have fuelled demand.

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AJ Plastic Surgery, a Nairobi-based clinic, is leading the shift, offering advanced procedures at costs 30 to 50 per cent lower than in Europe or North America.

The clinic integrates AI-powered recovery monitoring, 3D imaging and blockchain-secured patient records to enhance patient care.

Lead surgeon Martin Ajujo said demand is no longer driven solely by cosmetic enhancements.

“Patients are increasingly prioritising reconstructive procedures—repairing cleft palates, accident scars, or post-mastectomy reconstruction—to reclaim their lives,” says Ajujo.

Technological advancements, including augmented reality for procedure simulations and laser-assisted liposuction, have improved patient outcomes.

Virtual consultations have expanded access for patients in rural areas, bridging gaps in specialised care.

Kenya now ranks among Africa’s top five plastic surgery markets, alongside South Africa and Nigeria.

The country’s medical visa program attracts international patients, generating $15 million in annual revenue, the African Health Federation reported.

Challenges persist, including regulatory oversight and public awareness.

AJ Plastic Surgery plans to launch mobile clinics in rural areas by 2026. Collaborations with institutions such as the Kenya Medical Training College aim to strengthen specialised training and sustain industry growth.