How Rebecca Miano plans to use social media to transform Kenya's tourism

If confirmed, Miano plans to collaborate with social media creators and influencers, capitalising on the digital creation wave to market Kenya effectively. Her approach comes amid criticism of her predecessors for failing to capture and promote Kenya's potential in the international market, despite the availability of young people with tools to help.

She also acknowledged existing challenges facing the Maasai Mara, which hinder it from attracting high tourist numbers. One of her priorities will be to implement the recommended revised rates for the National Park.

"The rates for Maasai Mara have not been increased for the last 15 years, despite a hike in operational costs. The stakeholders recommended a review of the rates to make it more sustainable," Miano stated.

However, she refuted claims that tourists are abandoning the Maasai Mara and the Great Rift Valley, despite numerous social media complaints. She said there is no empirical data to support these claims but will investigate once approved.