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Exporters brace for Trump blow after Kenya fails to seal trade deal

Workers label pairs of finished jeans inside the United Aryan textile factory at the Export Processing Zone (EPZ) in Nairobi on February 4, 2025. The factory may be in East Africa but the Wrangler's and Levi's jeans rolling off the production line are pure Americana destined for US stores like Walmart and JC Penny.[AFP]

Kenyan exporters are bracing for a significant financial hit after punishing US tariffs resumed, following Nairobi’s failure to secure a trade deal during a critical 90-day negotiation window that ended on Friday.

The move threatens to sever a key trade relationship with estimates suggesting a potential $100 million (Sh12.95 billion) blow to Kenya’s export earnings. 

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