The framing of women’s participation in the digital economy is one way of trying to change women without changing the world around them. During this International Women’s Day, we must be bold enough to push society to change so women can be. This is not a matter of competition between men and women, it is because women have been bracketed in the category of people in society who do not assume their positions by right but through egging. The societal predispositions of men enable them to leverage technology for economic, social, and professional advancement, thus widening the equality gap with women. Yet, access to technology and digital skills is no longer a luxury for women.
It cannot be gainsaid that digital empowerment bridges gender disparities and unlocks education, employment, and entrepreneurship opportunities for women and girls exponentially. Many women—especially in underserved communities—still face significant barriers in accessing digital resources. In Kenya, for example, only 35% of women use advanced digital services compared to 54% of men, according to a 2021 Kenya’s Digital Economy, A People’s Perspective Report by the United Nations Conference on Trade and Development (UNCTAD). This gap highlights the urgent need to ensure that women and girls are equally represented in economic and social development by providing them with the tools to navigate the digital landscape effectively.
Digital literacy is fundamental to women’s economic advancement as it fosters innovation, entrepreneurship, and career growth by opening doors to new job markets and flexible work opportunities. As remote work and digital businesses expand, women can participate in the global economy without the constraints of traditional work structures. Digital financial inclusion also empowers women to manage their finances, invest in businesses, and achieve economic independence. Women entrepreneurs can use digital platforms to scale their businesses, access broader markets, and secure funding through online financial solutions.
Proficiency in coding, data analysis, and cloud computing can propel women into high-demand Science, Technology, Engineering, and Mathematics (STEM) careers. These fields remain male-dominated, but closing the digital gender gap can ensure more women access lucrative and influential roles, contributing to solving present-day challenges in areas like health, environment, education, and mobility. Beyond economic benefits, digital empowerment amplifies women’s voices and supports advocacy for gender rights.
Online platforms are powerful tools for raising awareness, mobilizing communities, and influencing policy changes. Campaigns against gender-based violence, workplace discrimination, and reproductive rights have gained momentum through digital activism. Globally, women have used digital platforms to share experiences, challenge harmful norms, and drive change. These spaces provide solidarity and collective strength, fostering more inclusive societies. However, lasting changes can be achieved by ensuring more women and girls are digitally proficient.
The deployment of E-learning and online education platforms has democratized access to knowledge, making quality education available to women and girls who might otherwise be excluded. Digital courses in technology, business, and leadership prepare them for key roles in various industries. However, addressing the gender gaps in basic education access for girls is also crucial, as inadequate access exacerbates lower digital inclusion rates for women. Bridging the digital divide requires collective efforts from governments, businesses, and civil society. Companies like Huawei, through initiatives such as Seeds for the Future and Women in Technology, are equipping young women with essential tech skills. Government policies supporting digital education, such as including basic ICT training in primary and secondary schools, lay the foundation for equal opportunities. Initiatives like the Kenya National Digital Superhighway promote affordable internet access, which will eliminate physical connectivity barriers once completed.
Also, public-private partnerships can foster an environment where women are not just consumers of digital tools but contributors to technological advancements. Local and international organizations should prioritize mentorship, scholarships, and employment opportunities for women in tech. Representation matters—seeing women succeed in digital spaces inspires young girls to pursue STEM careers. Cultural norms and societal expectations often limit women’s access to technology, with some communities discouraging women from entering male-dominated tech fields. Digital harassment and online safety concerns also disproportionately affect women, discouraging their full engagement in digital spaces. Addressing online abuse, cyberbullying, and privacy violations through stronger policies and cybersecurity measures is essential to creating safer online environments.
To fully harness digital transformation for gender equality, continued investment in digital education and infrastructure is vital. Women and girls must have equal access to the digital world to drive innovation, economic growth, and societal change. Stakeholders, including governments, corporations, and communities, must prioritise digital literacy, expand access, and create inclusive policies. When women and girls are empowered with digital skills, they gain the confidence to challenge societal norms, advocate for their rights, and contribute meaningfully to their communities. By fostering an inclusive and safe digital environment, we pave the way for a future where gender equality is not just an aspiration but a reality.
The writer is the Media Director at Huawei Technologies Kenya
The Standard Group Plc is a multi-media organization with investments in media
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