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Unlocking Sh1.8 trillion trade potential: Why digitalisation matters for COMESA

Principal Secretary, State Department for Trade Regina Akoth Ombam. [Elvis Ogina, Standard]

As Kenya readies to host the 24th Common Market for Eastern and Southern Africa (Comesa) Summit in Nairobi from October 6-9, 2025 under the theme “Leveraging Digitalisation to Deepen Value Chains for Sustainable and Inclusive Growth,” there is immense promise—and responsibility—ahead.

The region cannot afford to treat digital trade as a slogan; it must become the foundation of our economic integration.

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