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Few Kenyans could have imagined that the conference industry would one day be categorised with travel and tourism and become a symbiotic phenomenon.
That for the most part unimagined, and therefore unforeseen, future is finally here — in a big way. The phenomenon of the Meetings, Incentives, Conferences and Events/or Exhibitions (MICE), or, simply put, business tourism, kicks off on January 23 at the KICC, for the first time outside South Africa.
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