US pledges Sh3 billion to support Kenya's pyrethrum sector revival

Kihika identified diseases, the rising cost of production, and inadequate seedlings as some of the challenges facing the sector, which her administration is doing all it can to address.

"In the 90s, Kenya accounted for 80 per cent of pyrethrum exported. However, this has reduced to five per cent, and we need to address this," Kihika said.

Mr Rotich said there is a need to address the high demand for pyrethrum seedlings in the county.

"Pyrethrum is now the cheapest crop to grow, and it has transformed the lives of many people. We shall fully support its revival," said Rotich.

Kentegra Company CEO Brian Mckenzie said they carried out a survey which proved pyrethrum farming had positively impacted many families.

"Once this plant is complete, it will also create employment for tens of people and offer a ready market for their produce," he said.

Mr Igals Elfezouaty, the NewVasha EPZ boss who is also the chairman of the special economic zone, said the plant would have a major impact on area residents.

"Kentegra becomes the first company to invest in the new Naivasha EPZ, and this will help in breaking the cycle of unemployment," he said.