Embracing Generative AI in Kenya: A new era for business innovation

While 2023 marked the breakout year for Generative AI worldwide, now that we are well into 2024, I anticipate we will see it become a settled technology and a significant source of competitive advantage and innovation for businesses including here in Kenya.

Generative AI fundamentally refers to systems capable of producing entirely new and original content, distinguishing it from other AI applications that primarily analyse existing data for decision-making. These models can generate original written articles, images, audio samples, or video footage based on training from extensive datasets.