Raila's AUC bid: Experts urge continental strategy

As the African Union Commission (AUC) chairmanship election approaches, Raila Odinga's candidacy is a central topic of discussion. 

Analysts are closely observing how he will navigate the complexities of this high-stakes race.

Experts argue that Odinga's success hinges on his ability to present himself as a leader for all of Africa. 

Political analyst Dismas Mokua avers that Odinga must craft a campaign that resonates across the continent.

According to Mokua, Odinga needs to effectively position his candidacy to appeal to the diverse member states of the African Union. 

This involves not only showcasing his track record but also demonstrating his capacity to address the unique challenges faced by different regions.

"Odinga is running a continental campaign. He needs experts from across the region to help him understand the nuances of various areas. If he treats this as a standard campaign and lacks regional expertise, the outcome could be disappointing," said Mokua in an interview with Spice FM on Wednesday. 

Governance analyst Gitile Naituli echoed Mokua’s views, stressing the importance of strategic marketing for Odinga. 

Naituli noted that while Odinga is highly qualified for the role, effective packaging and campaigning are crucial for securing the position.

"Odinga is thoroughly qualified. He is a Pan-Africanist and currently the front-runner. However, he must be marketed carefully," Naituli said. 

"Exaggeration should be avoided. If he campaigns with humility, he has the potential to win support across the continent."

Their remarks follow the formal announcement of Odinga as Kenya’s AUC candidate during a ceremony at State House, Nairobi yesterday. 

The event was attended by key political figures, including various Heads of State from the East Africa Community (EAC). 

During the ceremony, Odinga's extensive qualifications were highlighted, including his role in negotiating peace agreements, advancing infrastructure projects across Africa, and advocating for democratic governance. 

Prime Cabinet Secretary Musalia Mudavadi and other speakers emphasised that Odinga's candidacy represents a continuation of his lifelong commitment to African unity and development.

Odinga will face three other candidates in the election, which is scheduled for February 2025.