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How global certification boosts livelihoods for local farmers

Gacharage Tea Factory in Kigumo, Murang'a County. [File, Standard]

In 2016, Kericho Gold received its first Fairtrade certification, marking the beginning of its growth in market reach and sales.

Mary Njoroge, brand manager for Gold Crown Beverages at Kericho Gold, says the company has gained numerous benefits from the certification of its products, including Kericho Gold Green Tea, Earl Grey, English Breakfast, and the Kericho Gold Attitude range.

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