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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Many of us have spent years trying to shed extra kilos, yet over 23 per cent of Kenyan adults remain overweight, and most weight-loss efforts fail. For more than 40 years, diet and exercise have been pushed as the only solution, but few succeed long-term.
As one writer noted, “People don’t fail diets, diets fail people.” Often, the push to lose weight stems less from health concerns and more from societal pressure and ridicule. Unlike in the past, when a bigger body was seen as a sign of wealth or good health, today’s society often discriminates based on body size, creating a real moral dilemma. We now live in an obesogenic environment, where processed foods are cheap, heavily marketed and widely available, while healthy, organic options remain scarce and costly.
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