Profit, people and policy: The CEO's triple mandate

Picture this: A Kenyan CEO walks into Monday's leadership meeting with clean financials.

Revenue is up, and the board is pleased. But by Wednesday, payroll nearly stalls because cash is stuck in receivables.

The finance team scrambles while junior staff wait. Trust diminishes. This isn't just about one company.

It's the reality across Kenya's corporate landscape, where businesses pursue growth but overlook the foundation needed to support it.

February brings an increase in National Social Security Fund (NSSF) contributions that will test every payroll system in the country.

The issue isn't whether your revenue looks good on paper; it's whether your business can deliver under pressure. Leaders who affirm this are those building around three key elements: profit, people, and policy.   

This Week’s Signal

Pause. When is revenue not enough? Strong sales don't guarantee survival. A manufacturing company can have record orders but still fail if profit isn't secured, payroll isn't funded, and compliance is neglected.

The February NSSF change is not optional; it's a strict deadline that alters your cost structure regardless of your preparedness. Savvy executives recognise this moment for what it is: a critical push to take financial discipline seriously.

Businesses that integrate profit, people, and policy into one strategy will not only handle February. They’ll set a standard for years ahead.   

What It Means for Business  

Real financial health begins with a simple shift. Stop viewing profit as what remains after expenses. Flip it. Take profit first. The new formula is Revenue – Profit = Expenses.

This isn't a theory. This is the central tenet of sustainable business finance. It compels you to fund growth, work within limits, and sidestep the cash traps that can sink otherwise solid companies.

Establish separate accounts for profit, taxes, payroll, operations (opEx) and Free Cash Flow Account. Transfer funds twice a month, on set dates like the 10th and 25th.

This will provide the financial infrastructure to scale. This pattern creates predictability, protects liquidity, and turns profit from a chance occurrence into a deliberate choice.

Companies that adopt this approach won’t just endure policy changes; they’ll have the resources to invest while competitors scramble. This strategy actualises profit and forces financial discipline.  

What It Means for Policy   

Kenya's regulatory environment is now a significant factor. The NSSF increases the impact on every employer's forecast. Compliance is a strategic necessity, not an afterthought.

Leaders who incorporate this into their budgets today will be able to adjust salary structures, adjust staff salaries to cushion the statutory, reallocate operational funds, and stay ahead of regulations.

Those who wait will face fines, employee frustration, and harm to their reputation. Policy isn't punishment; it's clarity. When you understand the rules, you can design your strategy around them.

The best CEOs view compliance as an edge over competitors. They create systems that adapt rather than merely react.   

What It Means for People   

Your employees aren't just figures on a balance sheet; they are crucial to everything you produce. When payroll is delayed, or NSSF contributions fall short, trust diminishes faster than revenue can fix it.

Paying employees on time and with correct deductions isn’t an act of kindness; it's a basic requirement.

Prioritise the lowest-paid workers first, those who have the least room for error. That is the “first law of entrepreneurship” that treats pay as “sacrosanct.”

When you safeguard them, you stabilise your entire operation. Human capital becomes an asset when employees know you will meet your commitments.

That loyalty leads to better performance, higher retention, and a strong culture that withstands challenges.   

People are the most strategic asset in any business. Hire and appreciate people based on skills.  Skills influence how problems get solved in real time.

It’s a smarter standard that values proven ability. Strategy, technology, and capital provide value only when people are involved. People are the primary engine of a business's success.

“You do not build a business; you build the people, and then people build the business” (Zig Ziglar).

Afterthought   

Successful organisations don't treat profit, people, and policy as separate issues. They see them as interconnected. Secure profit first to have resources. Respect policy to maintain credibility.

Empower people to ensure delivery. Ignoring any part of this triangle weakens the entire structure. Honour all three to build something lasting.

This isn't about achieving perfection; it's about discipline. The kind that turns February's NSSF increase from a threat into employees’ long-term investment and a sign that your foundation is strong.   

Take action in this first quarter; otherwise, “an object at rest, and an object in motion stays at a constant velocity, unless acted upon by an external force” (Isaac Newton, First Law of Motion). 

“Decisions are made on the radar, but the future is yours.”   

- The Writer is a Human-centred Strategist and Leadership Columnist